Purina – PawsWay
A branded experience that brought pets and their people together.
Pets are part of the family. But there weren’t many places where the whole family was welcome. Purina’s PawsWay gave them one: a pet discovery centre on Toronto’s waterfront where people could learn, play and connect with their cats and dogs.
We created the PawsWay brand and helped bring it to life, shaping a welcoming identity for a place built around the bond between pets and their humans.
With interactive exhibits, training, events and a pet-friendly café, PawsWay made Purina’s passion for pets something people could experience firsthand. A place to understand them better, celebrate them and spend time together.
