Best Buy
While the competition focused on faceless automation, we gave Best Buy’s tech a more human touch.
Best Buy was losing ground to Amazon in the tech retail space. While Jeff Bezos focused on futuristic automation and delivery drones, we shifted Best Buy’s creative to take a more human approach, favouring emotive, relationship-based stories over tech specs or sale prices.
To launch Best Buy’s new lineup of smart home tech, we proved any home could be a smart home. Even a kid’s treehouse.
ACTIVATIONS
The campaign was supported with activations tailored to key markets.
In Toronto, we found the city’s oldest home and filled it with the latest smart home tech, turning the oldest home into the smartest home.
And we turned one of Quebec’s iconic landmarks into the world’s first Smart Sugar Shack.
In this holiday campaign, we gave a tech upgrade to a childhood rite of passage: snooping for your gifts.
In this Back to School campaign, we follow our hero as she explores every possible future that tech can create.