EQ Bank – Brand Launch
Building a fintech brand that disrupted banking and shattered expectations.
When EQ Bank launched, it was taking on Canada’s biggest banks without a single branch to its name. So instead of acting like other banks, we turned EQ’s lack of branches into its biggest strength.
Because EQ would rather build your savings than an expensive bank branch.
A simple idea that truly resonated, and became the foundation of a new kind of banking brand.
17,000
new customers in just 5 weeks
400%
over first year deposit targets
Effie Awards Bronze
Launch of New Product/Service
In Canadian banking, colour is a powerful brand signifier. So we mindfully chose yellow, a colour that felt bold, optimistic and unlike anything else in the market.
Then we painted the town yellow, turning a colour into one of EQ Bank’s most distinctive brand assets.
