The Globe and Mail – Inside B2B
Turning Canada’s authority on business into the authority on B2B.
The Globe and Mail’s advertising service wanted to grow with businesses looking to reach other businesses. So we created a new positioning and identity that showed B2B marketers how GMG could connect them with the executives, business owners and decision makers they wanted to reach.
Collateral
LinkedIn Campaign
Presentation Template
We launched the new B2B brand at an exclusive event for Canada’s top marketers. The event brought business leaders together to explore the forces shaping their industries, while introducing GMG’s new positioning, identity and approach to B2B.
