Prince Igor Vodka – Crown Your Caesar
Giving Canada’s favourite cocktail a royal upgrade.
At some point, Caesars stopped being cocktails and became full-blown meals. What started as a drink now comes piled high with chicken wings, sliders, even a Cornish hen.
To launch Prince Igor Extreme Pickle Vodka, we created the Caesar Crown, a packaging innovation that gives your cocktail the royal treatment. It screws onto any mason jar and lets you take your Caesar to new extremes, turning every glass into a showpiece.
AI-Enhanced
We used multiple AI tools to bring the Caesar Crown from concept to execution. An initial human sketch was transformed into a clean schematic, which was then fed into a 3D generator. Human 3D modellers finessed the model before printing thousands to be sent to stores.
Human sketch
AI schematic
3D conversion